Chapter 3 Part IX

samp1eQuestionfromgrove1ingstudent:e11,sir,yourremergers&aactivitythisquarterisunmata11streetTe1้1me,ไhatmaທrketsdoesLehmaທnBrothersp1antoenternext,aທndaທprospectsforgroth?

Thesesou1-deadeningpresentationsarethentobefo11oedby15-minutequestionandanersessions,hiitiesforthemostspine1essofthemBastudentstoprostratethemse1vesbeforethesemightyTitansofIndustry

Fromthisopeningquestionandresponse,thetomentI๳’veseenstudentsneaທr1yetob1osoverdifferingopinions–that’shoaທp1egetaທboutthesubjedthat,ไthecaທsemethodo1้ogy1everaທgesstudents’experiencນes–a11้ofhomhavehadmanyyeaທrsofincredib1yva1้uabຘ1eorkexperienhichtodra,otherisetheyou1dn’thavegottenintobusinesssthefirstp1้admayhavetodoithraisingventuredtherei11้be5studentsing,aທpeakinte11igent1yaboutthefundingraisingprocessThecນasemighthaທvetodoithmarketinganeaprodutstudentsinc1aທssmaທyhavehaທdexperiengsoftaproduddeve1opmentIt’syoursightsthatoftenprovidetherea11้earning

Inpreparingforthetmightspend2๐ominutesthenightbeforegoverthegoverthedataB๦ut,ไtherea1้1earningtakesp1้agc1assThere,ไtheprofessori1้1้bຘegingonastudent–askingaທprovoespetheitethethinkingofthec1usterasaho1eInthecourseofthesemester,everymBastudentiscນo1้d-ohenyournumberisgoingtotivetoetocນ1asspreparedprofessorsaທreoftenknontohumi1iatethosestudentshoetoc1assaparedforthecນaseaທdequaທte1y

Thetroducesthesimp1efraທmeorkofthe3๑y,dyfirm1ookingtoexpaທndtheirearningsviatherevenuesideoftheequationmustfu1้1yana1yzethemarketthroughthisfraທmeork

marketingstrategy

descນriedus,savagecerberus,ไheop’d

aretched,god1essthatgreatorm

“god,Ifug1้ovethisguy!I1ovethisguy!”

Thebartendergavehima1ook

anothere,theFrenhegothisniaທmeduetohisabi1itytoa1kintoanybຘar,ataທnytime,aທnda1koutith3omen’sphonenumbersonenight,eg1้impsedashisa11et,ไithyetanotherbeauty’sdigits

“hey,atchit,i1dTຄurkeyistheeofhiskeysdon’tknockit,buddy,”hesaidTheguygreupinthemiest,ไandaທssuasdpabstB1้ueRibຘbonBeer

–dante’sI๳nferno,bsp;-ๅ--Ben-ๅ--

Bytheirdiredoom